Cervello Tres had their Soft Launch introducing the MAD by Velocifero. The MAD by Velocifero is a line of electric scooters designed by renowned Italian designer, Alessandro Tartarini, (one of the Top 100 designers in the world). He is also known as a designer for Lambretta and an experts in the world of motorcycle. The MAD by Velocifero features various designs and specifications to meet the demand of the public. Ranging from MAD 500, equipped with a 500W electric motor, up to MAD 2000 with a 2000W electric motor, these MAD scooters will definitely be suitable for everyone.
The Soft Launch Event was officiated by the Deputy Prime Minister, Dato' Seri Dr. Ahmad Zahid Hamidi. The event was a success with over 3000 people attending the event. “These scooters are suitable to be made as new goods and products to be marketed in our country as well as the other Asean countries”, said Dato' Seri Dr. Ahmad Zahid Hamidi,
Two MAD 500s were given away as lucky draw prizes during the event. The event had a massive media coverage by the local media (RTM, Media Prima, Astro and many more) in primetime news. Features were also made in the local newspapers (Utusan Melayu, The Star, Berita Harian and Kosmo).